Overview: Over 90 days, I turned TLR Distribution’s Instagram into a video-first, high-growth channel built around Reels, artist promotion, and trend-driven storytelling. The goal was simple: reach more listeners, boost engagement, and give TLR a recognizable presence in the music industry.
The Strategy:
Video-First Approach: Shifted the page to a Reels-heavy strategy, creating music-driven edits, trend-based content, and artist spotlights designed for retention and shareability.
High Posting Volume: Delivered 165 Reels in 90 days (nearly 2 per day), building consistent algorithm momentum and daily visibility.
Artist Collaboration: Used trending artists and new releases to tap into active fanbases and push content into wider discovery feeds.
Story Engagement: Used story polls, Q&As, behind-the-scenes content, and engagement stickers to create a tighter community loop and guide future content decisions.
Algorithm Optimization: Posted with trending audio, strong hooks, platform-specific formats, and optimized thumbnails to maximize reach from non-followers.
The Results (90 Days)
- 4.0M total views
- 95% from non-followers
- 2.5M accounts reached (+816%)
- 310K interactions (97% non-followers)
- 230K likes, 3K comments, 25K saves, 20K shares
- 3,100 followers gained, surpassing 8,000 total
- 97% of content focused on Reels
Impact: TLR Distribution became a fast-growing music distributor powered by high-performing video content. The page now consistently reaches new audiences, amplifies artist visibility, and serves as a reliable engine for music promotion across Instagram.
